MAM
Yebhi.com unveils ‘Try n Buy’ campaign
MUMBAI: Lifestyle and home shopping portal Yebhi.com has launched a new TV campaign on the value proposition of ‘Try and Buy‘.
The TVC has been developed keeping in mind the key barrier for online shopping which is the lack of the ability to touch and feel the product.
Through this TVC Yebhi.com wants to communicate that now the consumer can try the product before buying and in case she is not satisfied return it, no questions asked.
The TVC features Cyrus Sahukar and Raageshwari Loomba and has been created by TBWA India. They had earlier done stuff with brands like Apple in the US market. Sahukar and Loomba talk about the problems one faces when trying to shop online and how with Yebhi.com‘s Try-n-Buy these problems are resolved.
Yebhi.com CEO Manmohan Agarwal said, “Online shopping is fast becoming a part of the mainstream retail. Indian consumer demands complete satisfaction before paying for their purchase – online or offline. We are happy to announce our unique ‘Try and Buy‘ feature which offers an opportunity to First Try and Then Buy. We have launched this keeping in mind strong consumer insight around inability to touch and feel while buying online.”
TBWA executive creative director Kunal Gill said, “We got a simple brief- ‘now get the trial room home‘. With this one line brief we created this communication of theTry-n-Buy feature for Yebhi.com. To get a good impact and also break the clutter we have kept the tone and manner very crisp, clean and simple”.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
