Ad Campaigns
YCOM ropes Vijay Varma as a brand ambassador for #ApniSuno campaign
Mumbai: YCOM, a leading mobile accessories brand in the market since 2011, has launched its much-awaited brand campaign #ApniSuno for the Indian users. The campaign, featuring OTT famed actor Vijay Varma, marks the introduction of YCOM’s innovative range of smart gadgets and mobile accessories, including neckbands, speakers, earpods, chargers and power banks.
Leading the charge of the video campaign is Vijay Varma, The star spoke to young artists and athletes, with the interaction highlighting a complete synergy between YCOM’s cutting-edge gadgets and its young users.
The brand video campaign #ApniSuno has been conceptualized to resonate with the dynamic youth of India. Featuring Vijay Varma, the face of YCOM, whose emphatic performances in projects like Darlings, Gully Boy, Pink, Lust Stories 2, and many others, have made him India’s finest youth icon. The video campaign draws a narrative for today’s GenZ and millennial audience who believe in balancing work & personal life, and encourages them to listen to their inner voice. At the heart of the campaign, the video captures the actor synergising with young artists and athletes, defining YCOMs brand identity of being a trendsetter in the smart gadgets and mobile accessories market. With this campaign, the brand emphasizes its allegiance to empower its consumer with attractive choices to premium and yet affordable smartphone gadgets and mobile accessories.
Commenting on the launch, Varma said, “Growing up as an artist, I craved gadgets that could help me unlock my true potential with respect to how I perceived media, and I feel, YCOM does just that. The brand has taken significant strides when it comes to the smart gadgets landscape in India, and I am beyond thrilled to represent a brand that stands for youth power. I’m honest when I say that it is more than just a brand. YCOM, through its affordable, high-quality, and intricately designed products, is truly empowering the younger generation to recognize their own power and worth.”
The YCOM group brings along a diverse range of meticulously crafted audio products right from TWS, Neckbands, and Speakers. YCOM’s charging solutions encompass chargers, charging cables, and power banks that are available across India in the offline market. YCOM is dedicated to providing reliable and affordable solutions to consumers.
Speaking on the campaign launch, YCOM marketing head Rithish Parthasarathy said, “Vijay Varma has a strong resonance with Indian audience, driven by his versatile and hard hitting roles played across various OTT serieses and Indian movies. He embodies the essence of our brand vision and his versatility and ability to connect with the audience will significantly strengthen our relationship with consumers in the most organic way possible. We are excited to have him as the face of our latest brand campaign #ApniSuno and looking forward to a more fulfilling association.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
