Brands
Yatra.com welcomes 2014 with McDonalds
MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands are using various methods to be on everyone’s mind.
In a bid to keep its travellers happy, Yatra.com is celebrating the New Year by offering discount coupons in association with McDonald. Under this offer, customers making a purchase of Rs 25 and above at any McDonald outlet will receive a complimentary coupon having a unique code. This code can be used to avail discounts on flight booking, hotel or holidays at Yatra.com.
Yatra.com president Sharat Dhall said, “This is the time for festivity, cheer and sharing gifts and as we all gear up to welcome 2014, we wish to bring a smile on every face through this unique offer and continue creating happy travellers.”
“Our cards take the guesswork out of gift-giving because this will offer something for everybody,” said HRPL senior director marketing communications and menu management Rameet Arora. “Plus, in the spirit of the season, this gift card allows us to thank our customers for their support and add an extra sparkle to their eyes as they take away not just a great meal but happy memories too.”
The offer starts from 27 December and will continue till January 2014.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
