MAM
Yatra.com launches sequel of ad campaign with Salman Khan
MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra.
The campaign emphasises on leisure holidays and showcases the best deals that will be available to the consumers this season at Yatra.com.
An extension to the previous TV campaign, Yatra.com has announced the launch of its new 360 degree marketing campaign. This campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio.
The multimedia campaign has been conceptualised by McCann.
Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. Post the success of our last campaign; we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals.”
McCann GM Ranjeev Vij said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”
According to Vij, the new campaign presents Khan as “cool”, “in-control” and a forceful “Yatra.com man” where his motive is to get the best price for his customers. “Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial,” he added.
The campaign will be promoted through print, online, e-marketing and mailers.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
