Yatra.com gets TBWA as creative partner

MUMBAI: Yatra.com has appointed TBWA as its new creative partner. Rediffusion Y&R is the incumbent agency.
 
According to industry sources, the size of the account is pegged at Rs 150-200 million.
 
It was in 2006 when the online travel company launched in India and associated with Everest Brand Solutions and Mudra Connext as its creative agency and media partner respectively. 
 
And later in 2009, Yatra.com roped in Rediffusion Y&R as its creative partner.