MAM
Yatra.com awards media mandate to ZenithOptimedia
MUMBAI: ZenithOptimedia has won the media duties for online travel company Yatra.com and will handle all media planning and buying duties for it.
Yatra.com said its marketing spends are in the region of Rs 300 million.
The win was the result of a multi-agency pitch held in Gurgaon. The other media agencies that participated in the pitch include Madison, Maxus and Universal McCann.
The media account was handled earlier by Motivator.
