MAM
Yas Island and AI influencer Smash the Ordinary
MUMBAI: When tech takes a holiday, the story gets extraordinary. Yas Island Abu Dhabi, in partnership with Pickyourtrail, has launched Smash the Ordinary, a bold new travel campaign that pairs Bollywood actress Sahher Bambba with AI influencer Naina, blending human emotion with artificial curiosity.
Through a series of playful and immersive Instagram reels, the duo explores Yas Island’s most iconic attractions, from the thrill of Ferrari World and SeaWorld Abu Dhabi to the wonder of Warner Bros. World. While Sahher brings the warmth of real-world experiences, Naina muses about human feelings, curiosity and connection.
“This campaign reflects Yas Island’s spirit of innovation, where technology meets emotion to create unforgettable experiences,” said Miral Destinations CEO Liam Findlay.
Echoing this, Pickyourtrail co-founder Hari Ganapathy added, “Innovation and authenticity go hand in hand. Smash the Ordinary shows how AI can deepen our understanding of human adventures while making travel more personal and exciting.”
As AI reshapes storytelling across industries, Yas Island’s latest venture puts it at the forefront of tech-powered tourism, proving that when humans and algorithms travel together, the destination is always delight.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
