MAM
Yardley’s new TVC campaign encourages to celebrate a safe yet joyous Onam
NEW DELHI – The year 2020 has witnessed its fair share of upheavals. As India continues to battle with the impact of a pandemic, a sense of fear continues to prevail. While most states continue to struggle with the effects of the pandemic, Kerala has managed to come out fairly well, however, the fear of resurgence persists. This year, as Onam begins, Yardley has released its TV campaign that encourages consumers to celebrate this harvest festival with family and friends while taking all safety precautions.
The latest TVC by the brand revolves around a Malayali family of three, who are skeptical about celebrating Onam because of the on-going pandemic, however, the mother assures the child and talks about the precautions to take before celebrating the festival. The film showcases the latest additions of hygiene essentials to the Yardley portfolio of Handwash and Sanitizer, the goodness of Lavender oil, and its credibility being a 250-year-old brand that is now offering anti-germ properties in its products keeping in mind the current times. The campaign has been released across television and digital media platforms.
Commenting on the new campaign Yardley India VP and business head Manish Vyas said, “As the impact of Covid2019 continues to leave our lives in a state of unrest, consumers do still hold a sense of fear when stepping out to get together with friends or even to celebrate festivals. Onam being the biggest festival in Kerala, our objective with this campaign was to encourage our consumers to bring on the celebrations, with the apt precautions. And as they prepare to celebrate in full fervor, Yardley’s Essentials range – infused with anti-germ properties and lavender oil – is here to protect them every step of the way. We at Yardley have always kept in line with the evolving times and keeping our consumers’ sentiments in mind we continue to offer them the best products to address their every need. Our latest TV campaign is a clear depiction of this promise to our consumers.”
“The antidote to uncertainty is the reassurance that all we hold dear in our hearts…our relationships, our festivals, our celebrations…will continue to be protected. Yardley tells a story of this reassurance and resilience through a product offering that is the perfect coming together of those age-old Yardley values and the need of the hour: protection. It’s a cute little story of the little things we need to do to protect the big things. Onam is an important cultural moment in one of our key markets and this communication is a timely squeeze of reassurance that says that there’s still hope.” said Contract Advertising executive creative director & creative head Mumbai Rahul Ghosh.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
