Ad Campaigns
Yardley London launches new campaign on Daily Wear Perfumes with Kriti Sanon
Mumbai: Yardley London has launched a new TV commercial on its range of Perfumes. Aimed at the new-age young women, the range provides an affordable entry into the world of Yardley perfumes.
Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves.
In the new TVC, Kriti Sanon is the voice of the brand, who advises a young professional to step up to the world of Yardley and shun cheap and mass perfumes. She makes a point that every time you step up in life like a new job or promotion, impression matters; and Yardley helps you in your efforts to make better impressions.
Wipro Yardley CEO Manish Vyas said, “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes. We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses.”
The commercial has been conceptualized by Contract Advertising, a Wunderman Thompson group company and member of the WPP network.
Contract CCO Sagar Mahabaleshwarkar said, “Our core insight was to drive home the fact that Yardley perfumes are more than just their exotic natural fragrances. The idea was to empower people in making a lasting impression while stepping up in the professional world and their daily lives, with renewed freshness.”
Contract Mumbai general manager Ayan Chakraborty shared the inspiration behind the commercial, “A perfume creates a silent aura around a person’s presence. And a good perfume makes an impression just like a good attire. With Yardley Daily Wear Perfumes, the intent was to communicate this to the mass perfume user and tell her to upgrade to the world of Yardley.”
Contract Mumbai executive creative director Rahul Ghosh explained the approach and the creative thinking behind the ad, “Perfume is a key component of the professional armory. It’s a soft signal of ambition. This is the insight we wanted to seed in our TG to persuade them to up their daily perfume game.”
The Yardley range of Perfumes will be available at the nearest stores and on e-commerce platforms starting at Rs 249 for 30 ml.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
