MAM
Yamaha Motor India to continue with John Abraham as its brand endorser
MUMBAI: Yamaha Motor India today announced an extension of its association with Bollywood’s heartthrob, versatile actor and biking enthusiast Mr. John Abraham. The company has again renewed its association with the popular youth icon by extending the contract for two more years.
While John will continue to endorse Yamaha’s flagship motorcycle brands, Deepika will simultaneously endorse the scooter section of Yamaha. Yamaha Motors India strongly believes that they will further strengthen the brand appeal of Yamaha’s strong product line-up.
Commenting on the occasion, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Our association with John goes back a long way and he has done a commendable job for us. He has been the face of Yamaha since 2005 now. An avid biker himself, John personifies the true DNA of Yamaha which stands for power, speed, ruggedness and great style. Hence, our target audience relates to him and he remains to be the perfect face for Yamaha. We are upbeat about our association with John and are confident that it will catapult the concept of biking in India to an all new level.”
Talking about the association, John Abraham shared, ”I am excited about the association with Yamaha yet again. The company is doing a great job not only by introducing powerful and stylish products but also by its unique initiatives to promote biking/racing in India and spreading awareness on safety.”
John Abraham will also be marking his presence at the Auto Expo 2014 at India Expo Mart, Greater Noida.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
