MAM
Yamaha appoints Maeda as director sales and marketing
MUMBAI: Yamaha Motor India has appointed Takahiro Maeda as the director, sales and marketing.
Takahiro Maeda
Maeda brings with him over 20 years of experience in Yamaha and will play a key role in implementing Yamaha’s evolving growth strategy for India.
His acumen is in identifying the needs of potential customers and offering winning products. He will also be responsible for coordinate the sales, marketing and engineering functions to develop a strong product line for the Indian market. His mission for Yamaha is to take biking to the next level and shift focus from utility to lifestyle biking.
Expressing his views on the appointment, Yamaha Motor India CEO and managing director H Yanagi said, “We look forward to having Mr. Maeda as a part of our team as Yamaha Motor India changes gears to transform the market from ‘utility’ to ‘pleasure’. He will play a vital role in understanding customers needs and will help in developing innovative, sporty and premium product offering.”
Maeda brings with him over 20 years of marketing experience in Yamaha globally. He maps the company’s position in the macro business environment and develops a strong market strategy. He has made immense contributions to Yamaha Motors USA and Yamaha Motors Europe with expertise in product planning and marketing. Indian bikers can now look forward to an increasing blend of European and international designs from Yamaha.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
