Brands
Yamaha announces a unique “Test Ride My Yamaha” campaign for its customers
KOLKATA: Yamaha Motor India group of companies kicked off of its unique and an exciting test ride campaign “Test Ride My Yamaha” for its customers across the country. The overall aim of this special campaign is to establish a deeper connect with the existing customers and encourage them to further create awareness on the advanced safety features and technologies of the company’s 125 cc scooter models – Fascino 125 FI, Ray ZR 125 FI and Street Rally 125 FI among their family and friends.
Through this campaign, the company’s effort is to provide touch and feel as well as a personalized riding experience to more and more customers who aspire to own a Yamaha product and are curious to know about the new technologies and the safety features installed in Yamaha scooters like “Stop & start system”, “Smart motor generator (SMG)” and the “Side stand engine cut-off switch”. The existing Yamaha customer who participates and supports the campaign by motivating their family and friends to test ride the Yamaha 125 scooters stand a chance to win exciting Yamaha merchandise.
The new 125 cc Yamaha scooters have received a tremendous response from the customers across India in the year 2020 and the company is confident that this special and unique campaign will help in reaching out to its target customers who are looking for a product which is stylish and sporty and at the same time more powerful, fuel efficient, equipped with safety technologies and value for money. The potential customers willing to participate in the campaign can reach out to their nearest Yamaha authorized dealerships in their respective cities to test ride the Yamaha products.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
