MAM
Yahoo! launches Beta publisher network for small web publishers
MUMBAI: Internet portal Yahoo! has announced that it is extending the Yahoo! Publisher Network in the US to small and medium-sized web sites. This will allow the broader section of the American publishing community to take advantage of Yahoo!’s relevant advertising products as well as quality content through an easy-to-use self-serve platform.
Initially available in the US through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products and receive fast, easy access to other syndicated Yahoo! content and products. Through the new platform, small- and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo! uses while working with the world’s biggest, brand-name publishers.
Yahoo! Partner Solutions group senior VP Bill Demas says, “Yahoo! has developed many highly successful relationships with web publishers around the world, and is building on those experiences to bring new revenue sources and compelling content to even more high quality sites. By helping the broader publishing community maximise the value of their sites, we aim to create an even more rewarding Internet experience for publishers, advertisers and users.”
The first advertising product Yahoo! will be offering through the beta is its Content Match contextual listings. Content Match enables publishers to place Yahoo!’s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Already proven on Yahoo!’s large distribution sites, Content Match can help small- and medium-sized publishers monetise site inventory and provide additional qualified leads to Yahoo! advertisers.
The Yahoo! Publisher Network self-serve beta will also provide access to other Yahoo! products that can enhance their visitor experience, such as Add to My Yahoo! and Y!Q Beta. The Add to My Yahoo! feature provides publishers of all sizes – from professional webmasters to independent bloggers – the opportunity to promote and distribute their content on Yahoo! via RSS, drive traffic back to their sites, and develop repeat daily relationships with their readers. The Y!Q Beta is a f contextual search product that can help webmasters increase the stickiness of their sites by providing visitors with convenient, related search results overlaid directly on their website.
Yahoo plans to offer additional features in the near future to enable publishers to enhance their visitor experience including Save to My Web and Web search. The Save to My Web feature enables readers to easily save and share pages from a publisher’s site to My Web – Yahoo!’s personal search engine service – increasing return visits and improving loyalty. In addition, Yahoo is conducting tests to evaluate the advertising capabilities of Y!Q and RSS feeds.
To create an ongoing dialogue with its small- and medium-sized publishers, Yahoo has also built feedback channels and opinion surveys into its online Publisher Center that will provide members the opportunity to raise their questions, voice their ideas and express to Yahoo! the types of products and services that would be most helpful to them in the future.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
