MAM
Yahoo! India, Shaadi.com launch matrimony channel
MUMBAI: Yahoo! India, the leading Internet communications and media company, has tied up with online matrimonial facilitator Shaadi.com to launch a host of wedding and allied services on a channel called India Matrimony hosted on www.yahoo.co.in.
The exclusive channel will provide services such as online search for life partner, matching horoscopes, planning wedding and honeymoon.
Announcing this alliance, Yahoo! India sales and business development director Neville Taraporewalla says: “This ‘marriage’ is a big occasion for the two partners who have been associated with each other since quite some time. Yahoo! India has been a successful online platform for matrimonial advertisers in the last two years. The completely integrated channel Yahoo! India Matrimony will give our 29 million registered users a one-stop opportunity to find one’s life partner.”
Shaadi.com’s holding company Mittal Media chairman and CEO Anupam Mittal adds: “The tie-up has great potential for us since we would now be directly accessible to 29 million registered Yahoo! India users – up from one million users registered on Shaadi.com.Shaadi.com’s tie-ups for wedding merchandise and ancillary services like bridal attire, marriage halls, wedding halls, jewellery, travel amongst others will add extended value to the online partnership.”
Speaking about the fate of online properties in the face of the a general meltdown and recession, Yahoo! India’s Taraporewalla says: “This year 2003 – the fourth year of existence – has been a good year for us and we have seen a remarkable turnaround. We also underwent a restructuring process. However, I am not at liberty to reveal revenue figures as it is part of the parent company’s consolidated financials.”
Yahoo! India has recently launched its marketing solutions centre to provide advertisers with a wide range of marketing solutions and tools on the Yahoo! network. The centre is divided into three sections: Campaign tools, Advertising tools and Yahoo! tools. The Yahoo! India Mobile short-code 8243 can be accessed across the nation and has a reach of seven million mobile subscribers. Brands like Cadbury’s, Pepsi, Kinetic and BBC have taken advantage of the integrated marketing programmes.
Mittal also refused to divulge details of the agreement between Shaadi.com and Yahoo! India. Speaking about the premium membership details, Mittal elaborates: “Most of our services are free and we have facilitated 25,000 marriage alliances till date. However, when registered members seek premium membership we charge them Rs 1,000 for three months, Rs 1,650 for six months, Rs 2,750 for a year.”
Such alliances indicate that the Internet has emerged as a truly potent matchmaker in the Indian context.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
