MAM
Yahoo! India ropes in Malaika Arora to woo new users
MUMBAI: : Yahoo! India, has signed Malaika Arora Khan, the Bollywood actor for the ‘Yahoo! India mail’ campaign being launched online, in business and in-flight magazines besides outdoor at major domestic airport terminals.
Simultaneously, the company has also announced the ‘Malaika Arora Signature Series’ for Yahoo! India Mobile for users of the shortcode 8243.
Malaika will feature in the series of new Yahoo! India Mail’s print campaign that aims at highlighting the improved services on Y! India Mail. A Yahoo! India Mail user will enjoy a bigger storage space,
e -mail alerts on their mobile, receive and attach bigger files, gets benefited from enhanced security through improved spam control, besides having a unique feature of ‘address guard’ which allows the user to, create additional aliases to the primary e-mail account.
“Yahoo! India Mail has always endeavored to provide the Indian users of www.yahoo.co. in with continued innovations and product enhancements. Yahoo! Mail is a global leader and No 1 provider of E mail service both on the desktop and on the mobile. Yahoo! India will continue to provide better features of its flagship product to Indian users. E mail is still the single largest activity amongst Indians on the Internet .Trusted , safe and reliable Y! India Mail plans to acquire more e-mail users and provide them a platform to communicate and connect”, said Country General Manager Yahoo! India Neville Taraporewalla.
Yahoo! India will be launching the ‘Malaika Arora Signature Series’ on Yahoo! Mobile 8243. The Signature series will feature exclusive and unique mobile content like a ‘Get to know ‘ Malaika section of past pictures of the actor, Malaika’s favourite ringtones, video clips, themes in the form of screen savers, picture messages and logos and besides exciting Malaika mobile games and other features which will definitely enthrall all Malaika fans. All this available on the Yahoo! India wap site at http://in.wap.yahoo.com.
Not only this, for the first time, Yahoo! India will also offer an exclusive Malaika voice based content to all voice service users which will include celeb artist of the month, prompts, including personalized greetings, true tones, and Malaika caller tunes.
Apart from that, Yahoo! India Mobile fans will also get a chance to win a dinner date with Malaika by taking part in the various Malaika contests on Yahoo! India planned throughout the year.
Announcing the Malaika Signature series, Yahoo! India Mobile head Vishal Maheshwari said, “Mobile users are increasingly looking for value added content and Yahoo! India has always endeavoured to help people get more out of their mobile phones. The Malaika Signature Series initiative on Yahoo! Mobile 8243 is an example of how we are trying to increase our mass appeal by signing on with a name which the whole of India and specially the youth identifies with.”
The Malaika Signature Series on Yahoo! Mobile 8243 will be available across the country, through Yahoo! India Mobile’s tie-ups with all leading cellular operators in the country.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
