MAM
Yahoo! harps on new ad campaign to regain lost identity
MUMBAI: Internet giant Yahoo! is ready to roll out its biggest marketing campaign this season that looks at re-establishing the brand‘s lost identity amongst public. Playing on the new tagline “It‘s You!” where Y in the “You” is the Y from “Yahoo”, the campaign has been designed by Ogilvy & Mather, reports Wall Street Journal. The new campaign focuses on personalisation and also looks at letting existing and new users know as Yahoo can help people navigate all their services and information online. The campaign will also launch the new tools that look at aiding users customise Yahoo products such as Yahoo.com. Yahoo! will launch the new ad campaign this week in the US and will roll out in the UK over the coming weeks.
