Xpanse Asia appoints Sheetal Dasgupta as biz director

MUMBAI: Starcom MediaVest Group’s small town and rural marketing unit Xpanse Asia has appointed Sheetal Dasgupta as business director.

Based in Mumbai, Dasgupta will report to Xpanse Asia country head Sandip Bansal.

In the newly created role, Dasgupta will lead the business development, opening new categories of clients. She will use her exposure in rural and urban marketing communications to add meaning to the ambitions of marketers in this space.
 
Bansal said, “The rural marketing space is evolving rapidly and clients are looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Sheetal will help us identify new clients and work with existing clients to reach the small towns and rural hinterland with a fresh set of ideas.”
 
Dasgupta comes with over 15 years of experience, of which 10 years have been spent in rural marketing with RC&M where she headed the marketing function as general manager. 
 
Most ecently, she ran her own entrepreneurial venture. She has also worked with Hungama Digital, Solutions Digitas and Times Innovative Media.