Brands
Xiaomi partners TVF to promote latest TV range
MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi.
Under that, TVF’s library of videos and web-series will be available across all Mi TVs, bringing TVF’s unique proposition of short, medium and long-form original content to the brand new smart TV.
As part of the offering, to promote the Mi LED TV 4, TVF has released the latest episode of its widely-loved and longest running title, Tech Conversations with Dad – a show about exasperated youngsters explaining the nuances of technology to their clueless and curious fathers. Internet favourites, Amol Parashar and veteran thespian, Kumud Mishra, who were last seen as father and son in TVF’s superhit web series – Tripling in 2016, will be seen in the first video of 2018, with more in the pipeline. Amol’s character – Chitvan – was brought in, on popular demand, in the series that usually features Jitendra Kumar and Gajraj Rao.
TVF COO Karan Chaudhry believes that digital content is making new inroads into the audiences’ lives, and Xiaomi’s new offering is truly disruptive for the Indian market. “We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series Tech Conversations with Dad in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour,” he says.
Xiaomi India product manager of MiTV Sudeep Sahu adds, “TVF has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”
In a game-changing move recently, Xiaomi launched the new Mi LED TV 4, armed with native apps powering the world’s thinnest LED TV. The Viral Fever’s TVFPlay is among the select few that will feature on the TV, making Xiaomi the largest content aggregator library in India. The content offerings now pan out to all three Mi TV’s.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
