Ad Campaigns
Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals
Mumbai: Xiaomi India has kick-started a festive campaign “Diwali with Mi-Tech Ka Shubh Muhurat” in a fun and quirky way. The campaign will be amplified across digital, online, social, and print platforms.
In this campaign, Xiaomi India encourages consumers to not buy tech yet and wait for “Tech Ka Shubh Muhurat” through a series of engaging videos, ATL, and BTL activations.
The campaign is strategized to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.
The quirky campaign films, featuring Xiaomi’s employees and print advertisements across various publications, will take this campaign ahead.
With this campaign, Xiaomi India aims to help consumers to get the best of tech products during this festive period.
Conceptualised to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year’s campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings. It highlights Xiaomi India’s reciprocation of the trust fans have placed in the brand.
The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign. The offers will be hosted across channels—online partners, Mi.com, and retail stores across the country.
Talking about the campaign, Xiaomi India chief marketing officer Anuj Sharma said, “This Diwali season we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for those looking to purchase gifts for family, friends, or for their own consumption. Therefore, with “Don’t buy tech yet!” We want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the “Diwali with Mi-Tech Ka Shubh Muhurat” campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets-smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
