MAM
Xiaomi India kicks off Diwali with Mi celebrations
Mumbai: Get ready for a Diwali like no other, as Xiaomi India, the country’s most trusted Smartphone X AIoT brand, has announced the latest edition of its highly-anticipated “Diwali with Mi” festive campaign with the theme of #TechSeSmartDilSeSmart. This year’s campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart.
Amid the myriad of options available in the tech world, Xiaomi is committed to helping consumers make the “Dil Se Smart” choice this Diwali, where innovative technology meets affordability. Leading the way as Xiaomi’s brand ambassadors, Disha Patani and Pankaj Tripathi, Xiaomi’s “Smart Angels,” are ready to guide consumers through this exciting journey.
Disha Patani, with her captivating charm and boundless energy, and Pankaj Tripathi, celebrated for his incredible versatility and relatable persona, perfectly embody Xiaomi’s aim to win over both the hearts and the minds of consumers.
Talking about the campaign, Xiaomi India chief marketing officer Anuj Sharma said “In India, festivals are considered an auspicious time by people to make their homes look and feel new. In today’s day and age when there are a plethora of options available to consumers on how to go about their technology purchases, they usually either choose to go with something the mind says or something the heart says. We want to tell our consumers that when they buy a Xiaomi product this Diwali, they don’t have to make this compromise. Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both ‘Tech Se Smart’ and ‘Dil Se Smart.’
The “Diwali with Mi” campaign will span a 360-degree approach, reaching consumers through a multitude of digital channels, TV, print media, Mi.com, and offline avenues, including Mi Stores and retail outlets. With this comprehensive strategy, Xiaomi India will be able to offer consumers wherever they are, the information they need to make informed choices.
Xiaomi India is set to unveil a host of exciting surprises and unbeatable offers, spanning from smartphones to AIoT products, enabling consumers to transform their homes into smart, connected spaces. These deals will bring convenience, innovation, and affordability to consumers, making it easier than ever to embrace a smarter way of living.
“Diwali with Mi” has always been a celebration of innovation and consumer happiness, and this year’s campaign is set to exceed expectations. Xiaomi India invites everyone to join in the festivities and discover how #TechSeSmartDilSeSmart can truly make this Diwali a truly “Dil se smart” one.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
