MAM
Wyeth Consumer Healthcare rolls out TVC for ‘Anacin’
MUMBAI: Wyeth Consumer Healthcare has rolled out a television campaign (TVC) for its pain killer brand ‘Anacin‘, featuring film actor Madhavan. The TVC has been conceptualised by Draft FCB Ulka. “Anacin is an iconic brand with great brand equity. We developed a simple clutter-breaking communication which connects with the consumer,” said Draftfcb Ulka healthcare and interactive VP Satish Ramchandran. Playing on the theme ‘Sardard ka full stop‘, the TVC shows Madhavan at a film shoot with a splitting headache. He is approached by a TV journalist on his way back to the green room where the actor shares that he is suffering from a major headache and asks for an Anacin. After the journalist offers him one, Madhavan is quickly back to his energetic self and gives a great interview before resuming the shoot. “Draft FCB Ulka gave us one of the fastest turnaround in terms of packaging, communication and collateral giving us a good event management company for a very successful launch communication,” said Wyeth Consumer Healthcare group product manager Jaijee Verghese.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
