MAM
WWK in licensing pact with Nick in India
MUMBAI: Wiesner Worldwide Kreations (WWK) has entered into a licensing agreement with kids entertainment channel Nick to sell Keymon Ache products in India.
WWK is a wholly-owned subsidiary of Wiesner Products Inc, New York and a fashion conglomerate, focused on product variety, brands, licensing and private labels.
The collection will be available under the apparel, footwear, bags and bag packs range.
The Keymon Ache merchandise designs will be crafted by designers from the US who have an expertise in developing products for licensed goods. The designs will be global in scope yet personal in nature, bringing a blend of both international flavours and Indian desires.
WWK VP-South East Asia Bhavna Jha said, “We are delighted to have Keymon Ache on our board and believe that this is an ideal fit for us. Keymon Ache has emerged to be a local hero of kids in India, in a short span of time since the show was introduced on Nickelodeon in May 2011. The success of the show lies in the 360 degree approach, adopted by the channel to promote the character, be it downloadable games, videos and ringtones. Keymon Ache is also popular on Facebook. We are proud to be associated with India’s first non-mythological contemporary show and be a part of this achievement by introducing Keymon Ache’s merchandise in India.”
Viacom18 Media Sr. VP- consumer products Sandeep Dahiya added, “We are excited by the opportunity to create this partnership. WWK has provided a platform to promote the popular character with kids by bringing out the special edition of Keymon Ache’s merchandise. We are certain that these products will be a rage amongst the kids and they will love them.”
Wiesner Products Inc., New York has already been associated with the licenses of Nicklodeon for Dora/Spongebo and Diego, the famous cartoon characters.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
