MAM
Wunderman Thompson (WT) India has a thumping win at Facebook’s Thumbstoppers Summit ‘19
MUMBAI: Wunderman Thompson India has reason to celebrate as 5 of its creative minds won at Facebook India’s inaugural Thumbstoppers Summit hosted last evening. The 5 winners felicitated at last night’s event included Shibnath Sen, Samriddhi Shah, Yashaswini, Nuzhath Enayath and Ravi Mishra, out of which veteran senior creative director Shibnath Sen and junior copywriter Samriddhi Shah will travel to Cannes next year. Touted as the biggest platform in Asia for creativity in mobile advertising, ‘Facebook Thumbstoppers’ summit saw the coming together of some of the best creative talent from across Asia which included 500+ top creatives, marketers, production houses, and media companies. The event was also attended by leading Bollywood directors Kiran Rao and Zoya Akhtar and rapper Naezy who shared their insights on creativity and mobile video advertising.
Launched in May this year, Facebook’s Thumbstoppers format was created to help brands redefine storytelling in mobile video advertising with stories that evoke emotions under 10 seconds to change human behaviour. Wunderman Thompson India has worked closely with Facebook, film director-producer Kiran Rao and ad-filmmaker Prakash Verma to help pivot the advertising and marketing communities to embrace mobile-first storytelling. With participation in the challenge from more than 3500 creative scripts across 4 categories, top 16 films have been produced by Facebook and the top 4 winners travel to Cannes 2020.
Commenting on the wins Tarun Rai, Chairman & Group CEO, Wunderman Thompson South Asia, said, “It was a great night for Wunderman Thompson with five winners out of a total of sixteen – the largest number, by far, from any agency. It shows the depth of creative talent we have at the agency and also the diversity of our talent – whether it is gender diversity or age and experience. Congratulations to all the winners! We are a new breed of agency and I am happy to see a new breed of talent shining through. And of course, it was great to see Shibu amongst the winners – still young at heart.”
Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, further added, “5 out of 16 winners in the Facebook’s Thumbstoppers Challenge demonstrates the creative firepower at Wunderman Thompson India. The fact that we have the youngest and the oldest winners going to Cannes 2020 proves that creativity is never dated. It’s been a Thumbstopping HeartMoving journey for the team over the last 6 months.”
Some of the winning entries from Wunderman Thompson included inspiring storytelling highlighting important social causes:
Shibnath Sen, Senior Creative Director, Wunderman Thompson – ‘Dogs don’t have an option, you do!’
https://www.facebook.com/WunThompsonSA/videos/729930257474313/
Samriddhi Shah, Junior Copywriter, Wunderman Thompson – ‘Give home-makers the respect they deserve’
https://www.facebook.com/WunThompsonSA/videos/506142670163831/
Nuzhath Enayath, Junior Copywriter, Wunderman Thompson – ‘Not all protests are loud’
https://www.facebook.com/WunThompsonSA/videos/2412120138904036/
Yashaswini Singh, Copywriter, Wunderman Thompson – ‘Courage is beautiful’
https://www.facebook.com/WunThompsonSA/videos/1139876862883035/
Shankar Mishra, Creative Director, ADK Fortune – ‘Donate to get’
https://www.facebook.com/WunThompsonSA/videos/1410246975790498/
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
