MAM
Wunderman Thompson South Asia elevates Tarun Rai to ED, strategic initiatives, APAC
Mumbai: After an illustrious 25 years in advertising in India, Wunderman Thompson South Asia chairman and group CEO Tarun Rai will move into a new role as executive director (ED) – strategic initiatives, APAC, effective 1 January 2022.
Rai will report directly to Wunderman Thompson international CEO Ewen Sturgeon. Details on Rai’s successor will be announced shortly, said the agency.
In the seven years as chairman and CEO, Rai has successfully steered the company through significant changes at an organisational and cultural level – most recently leading the successful and seamless transition to Wunderman Thompson.
“We would like to thank Tarun for his leadership and efforts as group CEO of South Asia, and are pleased that Tarun will continue his strategic guidance and support for the agency as he moves on to serve as our APAC executive director of strategic initiatives,” said Ewen Sturgeon.
Previously with JWT, Rai returned to the agency in 2015 after a long stint in media, and quickly put the company back on an aggressive growth path, diversifying the organisation’s capabilities to better serve clients, many of whom have been partners for a long time and remain so. He built an excellent leadership team and has fostered a culture of collaboration across the various group companies. Throughout the pandemic, he has led the organisation with sensitivity and empathy without compromising on the quality of the work, said the cocompany
“The last seven years have been very exciting and rewarding. The unprecedented changes in these years required nimble leadership,” said Rai. “I also had the opportunity to lead the transition to our new company, Wunderman Thompson, which has a powerful mix of creativity and technology. I am extremely proud of our people and of our leadership team for their fantastic work through these years. We partner with some of the best clients in the industry and I value their friendship and support. I now look forward to stepping into my new role in an expanded geography.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
