Ad Campaigns
Wunderman Thompson encourages consumers to work out while staying in
MUMBAI: With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Parag Milk Foods, for its sports nutrition brand ‘Avvatar’, had come up with a campaign encouraging consumers to continue with their daily health routine without stepping out. Conceptualised by Wunderman Thompson South Asia, this campaign emphasises on the need of the hour of – ‘Staying home to stay safe’.
Talking about this campaign Parag Milk Foods sr. VP strategy Akshali Shah said "We are surrounded with lots of negativity today, leading to only anxiety and fear in one’s mind. In these difficult times, one of the best ways to stay motivated is through a daily workout. A healthy body and healthy mind help to relieve stress and anxieties of everyday life. Also, the fitness, strength, and resilience achieved, help to protect us from both mental and physical illness. So, with little help from Avvatar and a little dedication from us, we can achieve that much-needed positivity which gives us the strength to fight back. As a responsible corporate social citizen, our aim was to encourage consumers to develop this habit of working out every day while staying at home and achieve their fitness and mental health goals."
Wunderman Thompson, India sr VP and exec business director Samarth Shrivastava further added, "For the moment, working out has just moved in. So, what do you do? You adapt. Our campaign objective was to drive that adaptability factor along with spreading the awareness of staying at home."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
