MAM
#WPPStream to discuss India’s digital future
MUMBAI: If you thought business meetings can only be done in conference rooms and around round tables, it’s time to think again! To make work more than just work, Sir Martin Sorrel founded WPP’s best strategic planners are gathering in Jaipur to think about the digital future and what that means for communications, what it means for creativity and what it means for business.
#WPPStream, an annual (un)conference, organised by WPP Group company is about no keynote presentations, no panel discussions and no ‘networking breaks’.
Being held in India for the first time, Stream will see GroupM India employees along with WPP clients, WPP agencies and the broader technology industry gathering in Jaipur from 12-15 February. WPP Country Manager – India Ranjan Kapur will be playing the host in the country along with critically acclaimed filmmaker Shekhar Kapur.
The focus of Stream India will be to celebrate and explore the growth and development of digital innovation in India. It will also bring Brands together with regional leaders from media and technology companies for a debate on India’s digital future.
With over one hundred discussion sessions, Ignite talks (15 slides in 15 seconds), pitch show, tech lab, etc Stream India is going to be really prolific.
Some of the topics to be discussed are:
* More mobiles than books in India – can technology be used for better literacy?
* Are Indian publishers geared up for digital publishing?
* In Digital age, do we get connected or disconnected?
* Digital technology is not a substitute to strong communication idea.
* Mobile, your personal smart screen – how India is evolving
* Online video – how will it change the concept of communication in India
* Too much information. Does it lead to clarity or confusion?
* If Medium is the Message, Can it light a Billion Souls?
* Mobile – continuation or gradual transition of digital Web : Aren’t we killing the core proposition?
* Will Mobile marketing be the gateway to digital for most brands in India?
Midnight cooking, cinema, elephant polo and many other things are a part of the plan for an unwinding experience.
MAM
Prism launches ‘Rising OYO’ branding drive across 500 hotels
Campaign targets top 5 tourist states with iconic red logo refresh and large-format signage.
MUMBAI: Rising OYO just gave hotels a neon-red glow-up because when travellers spot that circle from the highway, even the GPS starts whispering “you’ve arrived.” Prism (Parent of OYO) has rolled out ‘Rising OYO’, a nationwide visibility campaign that will rebrand 500 OYO hotels across 20 high-priority cities in India’s five most visited states in 2024-25: Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh and Rajasthan. The pilot has already begun at 50 properties in key locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur and Hyderabad, with encouraging early results.
The initiative features prominent large-format OYO branding on façades, rooftops and outdoor signage, reviving the brand’s iconic circular red logo to boost instant recognition in dense urban centres, highways and travel corridors. The campaign also covers business hubs such as Delhi-NCR and major religious destinations including Rishikesh, Amritsar, Puri and Ayodhya.
Prism chief operating officer for India Varun Jain said, “By bringing back OYO’s iconic red circular branding at scale, we are strengthening on-ground visibility for our hotel partners while making it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways and workations continue to rise, this campaign positions OYO as a brand fully equipped to cater to instant travel decisions.”
Domestic air passenger traffic reached 153 million in 2025, up 12 per cent year-on-year, according to the Directorate General of Civil Aviation, driven by improved connectivity, religious travel and flexible work patterns. Against this backdrop, Rising OYO aims to drive higher brand recall, walk-in discovery and booking uplift while supporting hotel partners with better demand generation.
In a travel market where first sight often decides first booking, PRISM isn’t just painting hotels red, it’s turning them into beacons that shout “OYO” long before the traveller even checks the app.
