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WPP owned top research agency acquires UK company
WARWICK, UK: Millward Brown has acquired Sadek Wynberg Research, one of the UK’s most innovative and best respected qualitative research agencies to create one of the UK’s largest qualitative offerings. Millward Brown, one of the world’s top 10 market research organisations, is part of The Kantar Group, the information, insight and consultancy arm of WPP.
A press release states that the acquisition will result in the merger of Millward Brown UK’s Qualitative Unit with Sadek Wynberg to form a qualitative practice known as Sadek Wynberg Millward Brown.
The new operation will be headed jointly by Rebecca Wynberg and Nadim Sadek, with Nadim being appointed to Millward Brown’s global Qualitative Board, and Rebecca taking up a position on Millward Brown UK’s management committee.
Sadek Wynberg’s current Queensway offices will be used as the new practice’s London base, while Millward Brown’s Warwick office will continue to be home to a large qualitative team.
Commenting on the merger, Millward Brown UK joint MD and Millward Brown main board director Sue Gardiner was quoted as saying : “This is the most exciting development at Millward Brown UK for a very long time. This is about bringing together the very best from both operations and heralds a fresh way of working with clients. What clients need today are real consumer insights and actionable data. Qualitative input to this is essential.”
” It is Millward Brown’s ambition to be the best qualitative network in the world. In the last few years we have acquired Ergo in Spain, MFR in France, Firefly in Thailand and Greenfield Consulting Group in the USA. Now, we are delighted to have such a prestigious addition as Sadek Wynberg to our network,” Gardiner added.
Rebecca Wynberg was quoted as saying: “We are very excited at the prospect of working with Millward Brown, which has a fantastic reputation in brand and advertising research. We are looking forward to bringing together two really strong qualitative teams to continue to provide excellent work for clients.”
Concluded Nadim Sadek: “Qualitative research is now so widely used by global brands that the opportunity to service clients in a truly integrated way was irresistible.”
Millward Brown is an acknowledged leader in understanding and evaluating brand equity through the contribution of the total communications mix to that understanding. Through the use of an integrated suite of validated research techniques – both qualitative and quantitative – Millward Brown helps clients build strong brands and services capable of delivering profitable future revenue stream.
The company provides research-based consultancy on both traditional and e-brands, and for both local and multi-national clients. The organisation has 60 offices in 36 countries.
MAM
How to Buy Family Medical Insurance Online in India: A Step-By-Step Guide
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.








