MAM
WPP Media is Asia’s “Media Agency Office of the Year”
MUMBAI: WPP Media India has added another feather to its cap by gaining recognition in the Asia Pacific region.
WPP Media India, comprising of operating units MindShare, Maximize and MindShare Fulcrum, pocketed the Best Agency Office of the Year Award at The Media Magazine‘s annual Asia Pacific agency awards ceremony on 12 December 2002 in Hong Kong.
According to an official release, the award was given for the strength of the firm’s remarkable business performance, media innovation and new business record.
And to top it all, WPP Media India beat back competition from the the ponytail types, the creative hotshots. Four of the five finalists were actually creative agencies like DD Needham HongKong and Leo Burnett – with WPP Media being the only media specialist agency. It adds credence to the firm’s claim of being the largest and the best specialist media agency in the country.
The release also stated that the award is a great recognition of the way in which the agency has capitalised on its inherited strengths to put even a greater distance between itself and its competitors.
Since its launch in India 11 months ago, WPP Media’s different operating and specialist units have won 43 of 53 business pitched, 40 per cent of all EMVIES awards and also won the Unilever Worldwide Communication Channel Planning Gold, as per the official release.
The agency’s ability to leverage its huge volume and resources across its network of six locations seems to have persuaded clients to award business its way.
But more crucially, its philosophy of driving quality and not just pricing, is beginning to find many takers amongst the advertisers – in a market fixated just by rates and deals, says a corporate press release
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Its parent company WPP’s backing from day one enabled the company to get its business model right, and its investment in large scale research for consumer insights, tracking results and econometric modelling to determine RoI on advertisers’ media investments has begun to change market practices.
WPP Media is India’s largest media investment management group with billings in excess of Rs 15 billion, stated the official release. It has three operating units MindShare India, MindShare Fulcrum and Maximize that provide media planning, buying & research services. The specialist services are provided through its Advanced Techniques Group, M Digital, Media Consumer Insights Group, BroadMind & WPP Outdoor.
Part of the WPP Group, one of the world’s largest communications services companies WPP Media has 70 offices in 51 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
