MAM
WOW Skin Science ropes in Gaurav Jain as VP Customer Delight
MUMBAI: FMCG Personal Care Brand WOW Skin Science on Monday appointed Gaurav Jain as vice president, customer delight.
Jain will design, execute and monitor various scalable processes and NPS improvement projects. He will work closely with the numerous stakeholders and curate strategic initiatives to build and strengthen Customer Experience across several touchpoints, said the company.
Hitherto, Jain worked at Coach as the AOL and Senior TL at Accenture. He has also worked as the deputy general manager and assistant general manager in Times Internet Limited and Videocon respectively. Previously, Jain has lent his expertise as a member experience head at eBay and executed diverse improvement projects across all transaction points with Dominos India. Having a vast experience of 19 years, he has also worked in Stakeholder Management across various geographies in the European Union and APAC.
Elaborating on his new role, Jain says, “It is often said that the ‘Customer is king’ and my responsibility will be to amplify the customers’ needs and preferences through a 360-degree approach. End-to-end experience management will be inducted to ensure that from the time the product is purchased by the customer till the time it is delivered, this journey is seamless, smooth, and coherent. This will not only add value to our customer base but also reinforce the brand in this domain.”
WOW Skin Science co-founder Manish Chowdhary states, “I am pleased to welcome Gaurav Jain to the WOW family. We always want to WOW the customers throughout their journey with us and it is crucial that we stay consistent across channels and platforms. With his vast experience and deep understanding of customers coupled with his customer-first mantra, we will be able to redefine our customer journey from start to end and set a new benchmark for ourselves and for the industry at large.”
MAM
Xiaomi India launches Redmi Note 15 Special Edition campaign
OML film puts phone through chaos to showcase durability and camera
MUMBAI: If phones could sweat, this one would still keep its cool. In a market flooded with spec sheets and sameness, Xiaomi India has decided to turn up the heat quite literally. The brand’s latest campaign for the Redmi Note 15 Special Edition swaps predictable product demos for a full-blown kitchen meltdown, with celebrity chef Sanjeev Kapoor trading calm composure for controlled chaos.
Conceptualised and produced by OML, the campaign takes a sharply unconventional route. Instead of listing features, it throws the smartphone into a high-pressure dinner service, where Kapoor subjects it to a series of exaggerated, almost absurd stress tests chopping chillies on it, splashing water across its screen, and pushing it through a tense culinary gauntlet.
The message lands without spelling itself out. While the kitchen brigade falters under pressure, the phone does not. By the time a junior chef declares it “cooked”, the device emerges unscathed quietly reinforcing its durability, ultra-slim design, and 50 Master Pixel camera.
The approach reflects a broader shift in how brands are speaking to digital-first audiences. With Gen Z increasingly immune to traditional advertising formats, the campaign leans into storytelling, humour, and cultural familiarity to hold attention mid-scroll. The casting itself does part of the heavy lifting Kapoor, known for his composed persona, appears in an unexpectedly stern avatar, adding an element of surprise that fuels shareability.
For Xiaomi India, the idea was to move away from feature-led communication towards something more experiential. By embedding the product in chaotic, real-world scenarios, the campaign attempts to make performance feel demonstrated rather than declared.
The result is less of an advertisement and more of a content piece, one that understands the algorithm as much as the audience. Because in today’s attention economy, surviving the scroll might just be tougher than surviving a kitchen rush.
