MAM
WOW Skin Science onboards Sandeep Ghoshal as head of international business
Mumbai: Personal care brand WOW Skin Science has announced the appointment of Sandeep Ghoshal as head of international business.
With his vast repertoire in the said field, Ghoshal will play a pivotal role in leading and expanding the international market for Body Cupid Pvt Ltd with a special focus on WOW Skin Science in APAC, Middle East, and in the African regions by setting up a strong team and building robust partnerships, said the company.
With an extensive experience of 16 years in the FMCG industry, Ghoshal’s core competencies lie in international business development, trade marketing, and retailer management. Previously, as Godrej Consumer Products Ltd’s deputy general manager, he led their international business across various geographies of APAC, Europe, CIS, and North America. With his proficiency in communication skills and collaboration, he has lent his expertise and worked as a senior business manager (APAC) with BIC. He has also worked as a national trade marketing manager for Himalaya Herbals and escalated to become business manager for their Latin American & Caribbean markets.
Speaking on the new appointment, WOW Skin Science, co-founder, Manish Chowdhary said, “With this vast knowledge in understanding business development in the overseas market, he is a resourceful personnel who will drive the growth trajectory for WOW Skin Science and take it one step further to achieve our goals and objectives. We look forward to having Sandeep as an asset to the organisation who will make our vision of becoming a global Indian brand in its truest sense.”
Elated about his new role, Ghoshal said, “When you think of truly iconic brands, they transcend their country of origin and are known the world over for their superior quality and their ability to deliver on customer promise every single time. We have the same vision for WOW Skin Science. We want WOW to be the first truly global Indian brand with their strong ‘nature inspired’ positioning & world-class packaging to reach every nook and corner beyond India.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
