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WOW Skin Science onboards Adfactors PR for their PR mandate
Mumbai: Adfactors PR has been entrusted with the PR mandate for WOW Skin Science, a prominent brand in the beauty, personal care, and wellness industry in India. The leading PR agency will play a crucial role in enhancing WOW Skin Science’s market positioning.
Adfactors PR & WOW Skin Science will be working on multiple multi-pronged campaigns, creating buzz & building curiosity towards their most-awaited product lines. They will also work on building awareness and creating buzz for their campaign & new product launches.
Speaking about the partnership, WOW Skin Science CMO Vanda Ferrao said, “As WOW makes strides in the personal care space, the strategic expertise of Adfactors PR will be an immense asset. WOW Skin Science is a leading D2C beauty, personal care, and wellness brand that has grown on the back of innovative, insurgent products. Being able to leverage the experience and relations the Adfactors PR team brings to the table, will synergize with our vision for stupendous growth.”
The year ahead for WOW Skin Science will be fuelled by growth initiatives through footprint expansion, launching innovations, and building core business. WOW will continue driving brand love and equity, cementing its endeavour to become the most loved beauty, personal care, and wellness brand in the country, and will leverage the experience of Ad Factors to drive this.
Adfactors PR director (North) Dr. Samir Kapur said, “Partnering with WOW Skin Science is an exciting opportunity for us. As one of the market leaders in the beauty, personal care, and wellness space, WOW Skin Science is poised to be the brand of choice for most discerning customers. Adfactors PR’s strategic communications are well-placed to augment the brand’s image as a leading innovator and elevate their messaging to new heights across India.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
