Brands
Wow Skin Science launches ‘India Bole WOW Aloe’ campaign
Mumbai: WOW Skin Science, a leading personal care brand, has launched a new campaign emphasising the hydrating benefits of their 99 per cent Pure Aloe Gel. The campaign, titled “India bole WOW Aloe,” aims to position aloe as the perfect respite from sticky, oily, and itchy this season.
The campaign showcases three different women managing to take care of their skin as they traverse the sun-drenched streets of Delhi, Mumbai, and Chennai. The film highlights the different ways in which women across these cities use quirky ways to deal with the different forms of heat they experience in these cities, for example dry heat in Delhi, which has dry summer causing dryness while Kolkata, Mumbai, and Chennai experience itchy and sticky skin due to humid weather. While problems are varied, WOW Aloe Gel solves all of them by nourishing, hydrating and moisturizing their skin. The WOW Aloe Gel steps in and unites us. In a similar panning shot, the first one pops it open, the second one is seen squeezing some gel out, and the third is dabbing on her face. The film ends with the solution. Every time there’s an issue on your face, every Indian woman says ‘Where’s my aloe?’ The answer is India bole WOW Aloe.
Wow Skin Science’s Aloe campaign is here to address the summer skincare needs of cities across India. From the scorching heat of Delhi to the sweltering temperatures of Mumbai and the blistering sun in Chennai, we understand the challenges your skin faces in different regions.
WOW Skin Science chief marketing officer Vanda Ferrao stated, “At WOW Skin Science, we are constantly striving to develop products that make real improvements in people’s lives. Our 99 per cent pure aloe gel emphasizes that natural, effective skin care should be accessible to everyone. Aloe Gel as a product has been loved by our customers across India. It’s one of the highest rated aloe gels across marketplaces. Our consumers love it for its effectiveness, that gives respite to their skin all season and makes them feel WOW about themselves. Be it itchiness in the summers of Delhi or sticky weather of Kolkata, Aloe gel solves all their skin and hair problems.”
It’s time for every Indian woman to ask, “Where’s my aloe?” The answer, of course, is WOW Skin Science Aloe Gel – India’s ultimate skincare secret.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
