Ad Campaigns
Worldline launches ‘Business Success Stories of Buland Bharat’ campaign
Mumbai: Worldline (Euronext: WLN), has unveiled a digital campaign called ‘Business Success Stories of Buland Bharat’ featuring the unsung heroes of small and medium enterprises like Kirana stores, Groceries, Supermarkets, Electronics, Mobile, White goods, Bakeries, Quick Service Restaurants, Departmental Stores, Stationery and Pharmacies to embrace digital transformation using Worldline’s smart business solution available for Android POS – BOSS – Business Ka One Stop Shop. The new application will empower merchants with beyond-payment features to grow their profits and business.
The campaign will feature a series of films of business owners from Bharat. The first two films take us through the journey of two business owners – Atul Kumar from Patna, who has been running his Kirana store for the past 15 years, and Jaya Shetty from Mumbai, who just took over her Udupi restaurant started by her grandfather. The two films dive into the day-to-day life of running their business and the challenges they face to grow their business and profits. It also highlights how using BOSS has helped them to overcome the challenges.
In the films, you can see how Atul Kumar grew his grocery business using the feature Khaata book and simplified reconciliation to manage his day-to-day financial tracking. On the otherhand, Jaya Shetty has grown her profits for the restaurant by opening up a new channel with the feature online menu and order management, all available on their Worldline Android PoS machine.
Conceptualised by Altian Solutions and produced by Kadmus Showbiz, the film captures the core of Bharat and showcases business owners looking to manage their day-to-day business needs – seamlessly, securely, and quickly in a hassle-free way.
Worldline Senior vice president and head of marketing – India Rahul Sethi
“With the launch of our ‘Business Success Stories of Buland Bharat’ campaign, we are excited to showcase real business owners of Bharat. The campaign aims to highlight the zeal and passion of these business owners in managing their day-to-day functioning with existing challenges. It is also a tribute to their willingness to appreciate and endure the digital transformation to grow business and profits.
At Worldline, we have consistently worked towards empowering business owners. We proactively work towards identifying challenges and support them with innovative solutions to overcome them. The launch of the BOSS application, which is available on our smart Android PoS terminals, is a testament to address the real problems of business owners like Atul and Jaya.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
