Brands
Woodland-The Quick Style ignite a dance-fuelled outdoor revolution
MUMBAI: Adventure just found its rhythm, and it’s moving to the beat of The Quick Style. Woodland, the brand synonymous with performance-driven outdoor gear, has teamed up with the globally acclaimed dance troupe, The Quick Style, for a high-energy collaboration that blends adventure, movement, and style. Facilitated by White Rivers Media (WRM), this partnership delivers an electrifying showcase of Woodland’s latest outdoor collection—where rugged durability meets effortless swagger.
The campaign captures The Quick Style’s dynamic choreography infused with Woodland’s ethos of exploration and innovation, proving that adventure isn’t just about scaling mountains; sometimes, it’s about setting the stage on fire.
Woodland head of digital marketing Nikita Malhotra Singh highlighted the synergy between the brand and the dance collective, stating, “At Woodland, our legacy of combining style, performance, and sustainable innovation mirrors how today’s youth approach adventure—not just as an activity, but as a lifestyle choice. Partnering with The Quick Style allowed us to celebrate this philosophy in a creative and culturally resonant way.”
With their deep expertise in bridging cultural moments with brand storytelling, WRM orchestrated this unique collaboration, capturing the raw energy and essence of movement-driven adventure.
White Rivers Media co-founder & CCO Mitesh Kothari underscored the campaign’s impact, saying, “Compelling brand stories emerge when cultural authenticity meets creative expression. This collaboration with Woodland and The Quick Style is a celebration of movement, exploration, and the art of storytelling.”
The campaign seamlessly blends these two worlds, delivering a visual treat that speaks directly to the adrenaline-fuelled, experience-hungry generation. The collaboration also marks a fresh way for brands to engage younger audiences—by aligning with cultural moments and fusing artistry with authenticity.
From the streets to the wilderness, Woodland’s latest campaign proves that adventure is everywhere—you just need the right gear (and maybe a killer dance move or two).
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
