Ad Campaigns
WoodenStreet onboards Aparshakti Khurana, Rajit Kapoor & Lillete Dubey for its TVC
Mumbai: Indian online marketplace for furniture and home décor WoodenStreet has come out with its first celebrity television ad campaign called ‘Furniture Inspiring Connections,’ featuring actors Aparshakti Khurana, Rajit Kapoor, and Lillete Dubey.
With three commercials, the campaign highlights how buying furniture is a family decision and how the furnishing brand has revolutionised the process with its digital presence. The brand hopes that the campaign helps capture the attention of its targeted consumers on a larger scale, said the statement.
“When we drafted the campaign, we wanted someone who not only represents our brand value but also personifies our consumers,” shared WoodenStreet co-founder & CEO Lokendra Ranawat. “The first name that came into our mind was Aparshakti Khurana, as he has always gratified the audiences with every role that he has played, and that is what we aim to do with the products we deliver. Also, it was an honor to have veteran actors like Rajit Kapoor & the graceful Lillete Dubey feature in our campaign as it brought a perfect balance of composure and energy to the commercial. We aim to bring the taste of vibrant colors, effortless decor & ageless designs of solid wood to every household, and these are the perfect faces to represent what WoodenStreet stands for,” he added.
On being asked about what the expectations from the campaign and the thought process behind it are, Ranawat said, “With this campaign, we aim to go as big as possible. We are euphoric about the team of renowned actors coming on board with us, and we don’t feel someone else would have been a better fit. We are sure that this campaign, with the team’s stellar performance, will make a place in the hearts of the consumers and help them make better choices while choosing furniture.”
The TVC will soon be out on all mainstream media platforms, said the brand, as it intends to make the most out of the campaign by running these commercials on all the platforms such as OTT, YouTube & TV channels, to bring attention towards the brand and its objectives.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
