MAM
Wondrlab ropes in Bilal Ansari as lead-data
New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing partner, content platform, Rakesh Hinduja.
Ansari comes with expertise in data analysis for business and brand solutions –social listening, online reputation management, social media analytics, website analysis, consumer behaviour analysis, consumer journey mapping, and how learnings from these sources add value to brand and business strategy.
Prior to this, he was working with TikTok–ByteDance as the content solutions manager. He has also worked with Digitas India, where he worked on brands such as Spotify, Nivea, Jeep, Philip Morris International, and Zee5.
“Data is the focal point of every solution we execute at Wondrlab. However, the expertise for it isn’t easy to come by, and we are glad we have found the right fit in Bilal. His knowledge comes together at the holy trinity of data, analytics, and consumer behaviour, making his expertise quintessential to our platform-first approach. We look forward to an exciting partnership with him on all our key clients,” said Wondrlab co-founder and managing partner, content platform, Rakesh Hinduja.
“The opportunity to set up a data-led practice from scratch posed an interesting challenge. Add to that, I get to do it at an exciting platform-first startup-like Wondrlab, making the challenge all the more fascinating. I am looking forward to working with the team, most of whom I’ve had the pleasure of working with in the past, and bringing this to life,” said Ansari on his new role.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
