MAM
Wondrlab appoints Sandesh Shetty as lead integration director – west, experience platform
NEW DELHI: Platform-first martech startup Wondrlab has appointed Sandesh Shetty as lead integration director – west, experience platform. He will report to Wondrlab co-founder and managing partner – experience platform Vandana Verma.
In his new mandate, Shetty will infuse new-age thinking with conventional mediums of experiential marketing, helping clients in India’s western regions win in these spaces.
Verma said, “Our recent acquisition of What’s Your Problem and our new operations in NCR are testimony to our growth and momentum. Bringing in experienced talent like Sandesh to support this unprecedented pace is the natural next step. His ability to understand offline experiential touchpoints and leveraging technology helps nudge products off the shelf for clients. Sandesh has the unique ability to merge the best of traditional cross-category thinking with contemporary platform-first experiential solutions. With his appointment, clients can leverage his stellar experience and expect a deep commitment toward solving their business problems.”
Shetty has over two decades of robust experience in activation, experiential marketing and strategy. He has a wealth of knowledge when it comes to different experiential marketing touchpoints. His last stint was as senior vice president – experiential at Arc Worldwide, Publicis Groupe’s full-service shopper marketing and experiential division. Apart from this, he has held senior roles in agencies such as DDB Mudra, Ogilvy, and Kidstuff Promos. At Wondrlab, Shetty will now help apply martech solutions to the conventional mediums of experiential marketing such as events, activation, rural and shopper.
Shetty added, “Platformisation is a revolution in the business of experiential marketing. None of the existing players addresses this need-gap to lead brand experiences in the right direction, effectively. My experience and understanding of this space perfectly match Wondrlab’s long-term vision. I look forward to creating innovative, immersive work for brands as I kickstart my exciting journey here.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
