MAM
Wonder Women 2022: Honouring the top 100 achievers
Mumbai: Continuing its annual tradition of recognising and honouring remarkable women leaders, entrepreneurs and change-makers for their outstanding contributions in the arena of media, entertainment and marketing industries, IndianTelevision.com pulled back the curtain to reveal the list of 100 Wonder Women Award winners. The names of the winners were announced virtually at the Wonder Women 2022 event held on Friday, ahead of International Women’s Day 2022.
While women account for about half of India’s population, they represent less than one-third of the workforce- the lowest among the major economies- as per a 2019 government report. The pandemic only made the situation worse. Awareness is important, but even more so is action. Companies, teams, and peers must continually choose to challenge workplace bias, advocate for inclusion, and ultimately effect lasting change at work.
While a lot needs to be done on the ground level to narrow the gap and foster a gender-neutral workforce, the Wonder Women 100 aims to empower and inspire women by honouring professionals who have demonstrated excellence and leadership in their careers in the business & creative arts, overcoming challenges. The goal is to elevate the role models who can motivate and mentor the next generation of aspiring women.
The event also saw panel discussions on relevant topics that play a critical role in driving this change. By creating spaces that elevate, amplify, and empower women and non-binary voices, these sessions aim to inspire attendees, offering hope for a future of true gender equity.
The power list of the 100 top achievers has been compiled with the aid of an esteemed jury comprising the editorial heads from IndianTelevision Group.
Here are the names of this year’s standout winners.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
