Ad Campaigns
Wonder Cement launches #EkPerfectShuruaat TVC on new beginnings
Mumbai: Wonder Cement has launched a new TVC titled ‘Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat.’ The ad film, shot at the exotic location of Pahalgam in Kashmir, is directed by acclaimed Bollywood director Kabir Khan.
The ad follows the heartwarming story of a granddaughter who is pained to see her grandmothers’ house get washed away by a natural calamity and how she strives to rebuild not only that house but the entire settlement. For this purpose, the granddaughter invites support from her circle of engineering college batchmates to come and participate in rebuilding the houses and bringing back smiles on the faces of all those who got impacted by the flood.
The film is scripted by Subramani Ramachandran from Bombbay Vision and on-ground execution by Sadanand Parulekar from FSIV.
“Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat – This line being so strong and powerful is really sharing the Wonder Cement spirit,” said Wonder Cement managing director Kiran Patil. “We are delighted with the TVC and are confident that it will hit a chord with the customer. The ad showcases all emotions of restarting again – of making a perfect shuruaat.”
Sharing the company’s vision of ‘doing bigger and better things at the company and for our customers,’ Wonder Cement director Vivek Patni remarked, “This TVC is nothing but a step towards celebrating the same. The location, the production team, the story and the message are all at par with the grandeur that we want to achieve. We are aiming towards nothing short of perfection in this and the future attempts to come.”
“Life is unpredictable and difficulties can strike us anytime. However, it’s not what has happened that matters, but how we bounce back from it. This TVC brings exactly this out. We can rebuild, rejuvenate if we just have the will – if we just have the jazbaat,” added Wonder Cement brand mentor Tarun Singh Chauhan.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
