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Women of industry band together to form Oon
MUMBAI: A fresh collective of leading women professionals has launched Oon, an integrated marketing communications firm that aims to simultaneously serve clients with top-tier expertise and create a collaborative platform for independent women professionals.
The brainchild of industry veteran Rekha Rao, who boasts nearly three decades of experience spanning advertising, film production, public relations, and corporate communications, Oon (a dialectal version of “one” in British English) is putting a distinctly feminine spin on the marketing world.
“Over the years I have seen women navigating multiple challenges to thrive and succeed in the punishing marketing, media, and communications industry,” says Oon founder & chief executive Rao. “This wealth of potential and experience with women who are already successful and those who have immense talent but need the opportunity inspired me to create something unique.”
The powerhouse network includes a veritable who’s who of female talent—marketers, entrepreneurs, strategists, journalists, content specialists, art directors, filmmakers, and advocates from LGBTQAI+, PwD and sustainability communities. The collective also features digital marketers, influencers, and practising professionals including doctors, lawyers, chartered accountants and academicians—each bringing at least 15 years of experience to the table.
From design and advertising to PR, content to reputation management, digital marketing to policy advocacy, Oon curates bespoke teams tailored to diverse client needs from their pool of experts. The firm offers solutions across the communications spectrum, with experience spanning global brands, corporate leaders, start-ups, and entrepreneurs.
Rao, known for her out-of-the-box thinking and penchant for large-scale campaigns that have garnered over 100 awards, envisions Oon as “not just an agency—it’s a movement” representing the “49.75 per cent of the world that is women.”
The Oon collective includes an impressive roster of specialists, including creative strategist Amee Sanghvi, strategic growth partner Anshul Mishra, award-winning journalist Anusha Subramaniam, and transgender activist Gauri Sawant serving as LGBTQIA+ counsel.
For clients seeking fresh perspective in marketing communications, OON promises a distinctive approach—delivering campaigns that don’t just target audiences but genuinely speak to them, all while advancing opportunities for women in the industry.
The Oon Collective:
o Amee Sanghvi- Creative and Design Strategist | Creative Brand Partner, Oon
o Anshul Mishra- Strategic Growth Partner | Scale-up Specialist | Marketing Counsel @ OON
o Anusha Subramaniam – Award-winning journalist | Content Consultant | Inclusion Advocate | Strategic Content Counsel @ OON
o Dipali Sikand – Serial Entrepreneur | Women Empowerment Champion @ OON
o Gauri Sawant- Transgender Activist | LGBTQIA+ Counsel @ OON
o Gayatri Ramanathan – Sustainability & ESG storytelling expert
o Minari Shah- Corporate and Brand Narratives | Building Leaders of the Future | Corporate and C-Suite Reputation Counsel @ OON
o Nitisha Agrawal, Nitisha Agrawal | Founder & Director, Smokeless Cookstove Foundation | Access to clean energy & climate adaptability for the most marginal communities | Climate Change from the Grassroots Specialist @ OON
o Pallavi Mutalik Hebbar, Consulting & Risk Advisory,Geopolitics, AI Counsel @ OON
o Renuka Sanghvi, Mental and Emotional Health Counsel @ OON
o Roopa Arun, Educationist | Policy | Institution Building | Education Industry Counsel @ OON
o Sangita Thakur – Founder, Ashtavakra Accessibility Solutions | PwD Counsel and Inclusive Communications Strategist @ OON
o Sowmya Raman- Organisational Transformation | Change Management Specialist | Talent and Internal Communications Counsel @ OON
o Talish Ray, Partner, TRS Law Offices | Policy and Law | Legal Expert @ OON
o Wei Ling Chiu, Founder & Chief Client Engagement Officer, Be Bold | B2B and Enterprise Technology Counsel @ OON
The OON Partners:
o Preeti Juneja, DreamWeb India | Personal Branding Partner, OON
o Rachana Chowdhary, Founder & CEO, MediaValueWorks | Partner, OON
o Smita Uchil, Co-founder, Mavendoer | Digital Partner, OON
o Wei Ling Chiu, Founder & Chief Client Engagement Officer, Be Bold | B2B and Enterprise Technology Partner @ OON
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Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
