MAM
WolfzHowl names VAN Sharma to lead StraTech drive
MUMBAI: WolfzHowl has brought on board Eswara VAN Sharma as consulting director – StraTech and brand orchestration for India and ASEAN, marking a key leadership addition to power its next phase of growth.
In his new role, VAN will lead brand strategy, client success, and business growth, advancing WolfzHowl’s signature StraTech movement, which merges behavioural insight with technology to build future-ready brands.
At its core, StraTech blends culture, behavioural science, data, and AI to help brands forge meaningful connections across every stage of the marketing funnel.
VAN’s global career spans marketing, innovation, and strategy across India, the Middle East, and Southeast Asia, with stints at major brands including Mondelez, Emirates, Samsung, and ExxonMobil.
Commenting on the appointment, WolfzHowl India founder and partner & head of strategy WolfzHowl Global Kalyan Ram Challapalli said, “As we enter a new chapter of strategic growth, we need seasoned leaders to scale and strengthen our StraTech vision. VAN’s experience, integrity, and collaborative leadership make him the perfect catalyst for this journey.”
Reflecting on his new role, VAN Sharma said, “It’s rare to find a space that unites behavioural science, technology, and brand building so seamlessly. I’m excited to help orchestrate this convergence at WolfzHowl and shape what we proudly call StraTech.”
Based in Bengaluru, VAN will also support WolfzHowl’s expansion across Southeast Asia and Australia, working closely with the global leadership team to amplify the consultancy’s innovation-led brand.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
