MAM
WOL Energy drink joins forces with Tennis Premier League
Mumbai: Wardwizard Foods and Beverages Ltd proudly presents its latest creation, WOL Energy Drink, marking an exciting new chapter in its portfolio. This innovative addition has quickly solidified its position as the company’s premium product, poised to create a significant impression through its strategic partnership with the esteemed Tennis Premier League, Season 5.
As Wardwizard Foods and Beverages LTd’s newly launched product, WOL Energy Drink epitomizes excellence, catering to the dynamic audience of trendsetting young adults and the aspirational youth demographic. Its fusion of superior taste, unmatched quality, and irresistible allure perfectly aligns with the audience of sports enthusiasts attending the Tennis Premier League.
This collaboration underscores the brand’s commitment to engage with its audience on a dynamic platform. With a strategic focus on Gujarat and Maharashtra in the first phase, the product has already made its debut in Vadodara, Gujarat, laying the groundwork for an ambitious expansion plan.
Wardwizard Foods and Beverages Ltd chairperson and managing director Sheetal Bhalerao said, “We’re overwhelmed to introduce WOL Energy Drink as our latest offering under Wardwizard Foods and Beverages Limited. This partnership with the Tennis Premier League is a testament to our dedication to delivering premium products that resonate with our target audience. Our collaboration with the Tennis Premier League serves as a significant milestone in our roadmap. Beyond this partnership, our vision for WOL Energy Drink extends into a future where we’re committed to pioneering innovations and expanding our market presence across regions. We envision WOL Energy Drink not just as an energy-boosting beverage but as a lifestyle companion for our consumers, symbolizing vitality and a zestful living”.
The union between WOL Energy Drink and the Tennis Premier League not only signifies a promising partnership but also presents an exciting opportunity for Wardwizard Foods and Beverages Limited to captivate and connect with the audience through the league’s fervent sporting atmosphere.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
