MAM
W+K to start programme to help creative entrepreneurs
MUMBAI: US-based advertising firm Wieden + Kennedy (W+K) plans to reach out to ‘creative entrepreneurs‘ who want to start their business and offer them infrastructural support, networking opportunities and guidance from in-house experts.
The call for entries will start from next week and the people eligible are those below 30 years and belonging to creative pursuits such as theatre, art, design music and the like barring advertising.
Eventually, W+K also plans to take a stake ranging between 10-20 per cent in the new business. The agency plans to choose four people looking at starting their creative enterprise.
The mentoring programme will have brands, technology, popular culture and creative entrepreneurship come together for new businesses. The agency will also help the individuals reach out to a wider network of people.
The idea had hit off in December when the agency decided to help those who wanted to start a business but did not have the necessary means and wherewithal to do so.
Globally the agency has had their Portland Incubator Experiment (P.I.E) which was a collaboration between W+K and tech entrepreneurs.
The agency, which is headquartered in Portland, started operations in Delhi in 2007 after merging with creative agency ‘A‘ founded by Mohit Jayal and V Sunil. It has clients like IndiGo, HCL Technologies, InterGlobe, Heineken and Royal Enfield.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
