MAM
WIREDUS secures CREDAI National account for social media marketing
Mumbai: Wiredus, an eminent digital marketing agency, has successfully secured the esteemed social media marketing mandate for CREDAI National, the eminent apex association of real estate developers in India, boasting a vast network of over 12,000 members nationwide.
According to Wiredus, they have been entrusted with the crucial responsibility of managing CREDAI National’s social media marketing endeavours, encompassing the development and execution of comprehensive content strategies, adeptly managing various social media channels, and augmenting brand recognition through meticulously crafted organic campaigns.
The acquisition of this mandate, as reported by Wiredus, emerged victorious after a rigorous evaluation process involving multiple agencies, thereby reinforcing Wiredus’ industry standing and excellence.
“We are elated to embark on this journey alongside the revered organization that is CREDAI National, firmly believing that our profound expertise and profound understanding of the digital domain will empower us to assist CREDAI in effectively engaging their target audience and attaining their overarching marketing objectives,” expressed Wiredus founder & director Ravish Yadav.
Despite being a relatively nascent player in the market, Wiredus has been rapidly gaining ground, owing to its exceptional prowess and an immensely adept team of digital marketing connoisseurs who possess an extensive reservoir of experience and expertise.
CREDAI, representing Bani G Anand, expressed equal enthusiasm and eagerly anticipated the association with Wiredus. She highlighted the collective objective of augmenting CREDAI’s brand visibility while concurrently raising awareness regarding the dynamic real estate sector in India.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
