Brands
Wipro lands $1bn Olam deal, to acquire IT arm Mindsprint in mega pact
Eight-year AI-led partnership targets farm-to-fork transformation at scale
BENGALURU: Wipro Limited has secured one of its largest transformation mandates, signing an eight-year strategic deal with Olam Group that is expected to exceed $1 billion in value.
As part of the agreement, Wipro will also acquire Mindsprint, Olam’s IT and digital services arm, in a move that deepens its industry expertise and strengthens its capabilities in the food and agri-business sector. The acquisition, subject to regulatory approvals, is expected to close by the end of June 2026.
Headquartered in Singapore and backed by Temasek Holdings, Olam Group operates across the global food supply chain, employing nearly 40,000 people. The partnership with Wipro is aimed at accelerating its transformation into a more agile and future-ready enterprise.
Under the deal, Wipro will deliver end-to-end transformation services across Olam’s ‘farm-to-fork’ value chain, spanning farming, forecasting, trading, supply chain operations and customer engagement. The engagement will lean heavily on Wipro’s consulting-led approach and its AI-powered suite, Wipro Intelligence, to drive efficiency, resilience and long-term growth.
Olam Group co-founder and group CEO Sunny Verghese said, “We are pleased to partner with Wipro on our transformation journey. Wipro’s scale, consulting-led approach and innovation investments position it well to advance our mission-critical programmes and drive scalable outcomes.”
He added that combining Mindsprint’s domain expertise with Wipro’s global capabilities would create “powerful synergies for growth and end-to-end transformation across the value chain”.
For Wipro, the deal marks a significant push to scale its presence in the agri and food sector. Wipro Limited chief executive officer and managing director Srini Pallia said, “This engagement is an important step in expanding our farm-to-fork capabilities and scaling the impact of Wipro Intelligence across the food and agri-business industry.”
He also welcomed Mindsprint’s workforce of over 3,200 professionals, noting that their domain expertise and proprietary platforms would help unlock new growth opportunities and accelerate innovation.
Mindsprint has played a key role in Olam’s digital transformation journey, offering specialised solutions across supply chain, procurement, sales and commodity trading. Its integration into Wipro is expected to bolster the latter’s ability to deliver industry-specific, IP-led solutions at scale.
With the global food supply chain under increasing pressure to be more efficient and resilient, the Wipro-Olam partnership highlights how technology, data and domain expertise are coming together to reshape the sector. For Wipro, it is not just a big deal, but a strategic bite into a high-growth market.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
