MAM
Wipro Global restructures media & telecom services wing
New Delhi, 8 November: Software major Wipro Global media and telecom Business head Ayan Mukerji has quit, leading to a shake-up. No reasons were given for Mukherji’s departure as the head of the nearly $1 billion business. Mukherji played a major role in growing the various businesses across geographies during his 28 years of association with the outsourcing major.
Wipro said the global media and telecom business will have a new structure with its sub-vertical communication services providers carved out into a separate strategic business unit (communications) with Vice President Anil Jain as its head. Jain will report to
president and chief operating officer Abidali Neemuchwala.
A statement from the company said the media vertical has been merged into the retail, consumer goods, transportation and government (RCTG) business unit headed by Srini Palla to tap increasing synergies. The network equipment providers’ (NEP) vertical that works with customers such as Cisco has been merged into the manufacturing and hi-tech business headed by NS Bala to strengthen the company’s position in this space.
Product engineering services business will also report to Neemuchwala who joined Wipro in March after leaving Tata Consultancy Services.
In the second quarter of fiscal 2016, Wipro generated 13.4 percent revenue from Global Media & Telecom, 26.7 percent from Finance Solutions, 18.7 percent from Manufacturing & Hitech, 11.4 percent from Healthcare, Life Sciences & Services, 15.1 percent from Retail, Consumer Goods & Transportation and 14.7 percent from Energy, Natural Resources & Utilities. Its revenue rose 2.1 percent sequentially to $1,832 million in the second quarter ended 30 September.
The Americas region contributed 53 percent revenue in Q2, Europe 25.2 percent, India & Middle East business 10.6 percent and APAC and Other Emerging Markets 11.2 percent.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
