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Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner
Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs, hygienically sanitizing the clothes, ensuring they are 99% germ free, while leaving a fresh, long lasting fragrance on clothes.
Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting while talking about the product said, “Awareness about washing hands is all around us, however it is critical for consumers to be aware about complete disinfection of clothes too. With the ever-evolving global pandemic, hygiene becomes paramount. Being nimble to the demand, Wipro Consumer Care and Lighting launched Softouch Anti Germ Fabric Conditioner as a disruptive solution to address the need for providing 99% germ protection. With a shift towards hygiene in every aspect of life, Softouch Anti Germ Fabric Conditioner offers a unique proposition of keeping your clothes clean, sanitized and smelling fragrant all day long.”
As was with the other products in the Wipro Softouch range, using the fabric conditioner requires 3 simple steps – Pour ½ cap of Wipro Softouch Anti Germ Fabric Conditioner in a bucket of water and stir gently, soak the washed clothes for 5 to 10 mins and squeeze gently, put the clothes out to dry. Wipro Softouch is suitable for both bucket wash as well as machine washed clothes and can be used for both front load and top load washing machines.
The product is available in 200ml and 400ml SKU priced at INR 56 and 120 respectively. Wipro Softouch Anti Germ Fabric Conditioner is available across outlets in Wipro’s core markets of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and can also be found in key e-commerce websites.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
