MAM
Wipro Consumer Care and Lighting introduces Wipro Safewash Anti-Germ Liquid Detergent
Wipro Consumer Care and Lighting today announced the launch of Wipro Safewash Anti-Germ Liquid Detergent with 99% germ protection formula. Safewash Anti-Germ is a pioneering solution for germ protection for fabrics, ensuring that clothes are not only fresh and clean but also germ-free.
True fabric care means clean + safe. This is being showcased beautifully in their TVC. The TVC will display our daily exposure to invisible germs that settle on the clothes. Simple actions like catching a sudden sneeze in your elbow or hugging your child during a busy day can create touchpoints for transmitting infections through the ic. Safewash Anti-Germ liquid detergent formulated with unique germ protection proposition assures 99% safety from germs for your clothes.
Talking about the new launch, Wipro Consumer Care and Lighting VP marketing S Prasanna Rai said, “Consumers are using masks, gloves, carrying sanitisers when they are on-the-go and using surface disinfectants to protect themselves. However, besides these precautions, it is important to keep one’s clothes germ-free as fabric can be germ carrier. Acknowledging the increasing need for germ-free protection, Wipro Safewash launched the Anti-Germ Liquid Detergent. It is formulated with a unique proposition of 99% germ protection, ensuring your clothes are truly clean, germ-free and look as good as new for 75+washes.”
Wipro Safewash Anti-Germ Liquid Detergent offers colour protection and a gentle acid-free formulation along with stain removal capacity thus keeping clothes looking as good as new for 75+ washes. The product is a multipurpose liquid detergent available in a 1Litre SKU priced at INR 235 and can be used across all washing machines – top load, front load, semi-automatic – and can also be used for bucket wash.
Wipro Safewash Anti-Germ Liquid Detergent is soon to be launched across all modern and general trade outlets across.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
