Brands
Wings announces their new Lifestyle TWS Range ‘Flobuds’ with ad film
Mumbai: Wings Lifestyle have launched their new ad film. The ad film is titled ‘Go with the Flo’, a distinctive nod to their newly released TWS lifestyle earbuds range, ‘Flobuds’.
The ad film revolves around the creative struggles of a music producer who is inspired to make music based on his interactions with the earbuds and other daily objects. The ad uses the earbuds as a trigger for the artist in the film to go into a ‘flo(w) state’, inspiring him to make a new piece of music which is the soundtrack for the ad film as well. The brand film’s aesthetics and visuals are based on the vibrant look and feel of the Flobuds range, to emphasise Wings’ new lifestyle led positioning as well. The creative motif of using the earbuds and other daily objects to create the music was inspired by Charlie Puth’s song/reel series ‘Lightswitch’.
The Flobuds 100, 200 and 300 models which will be launching in August 2023 are drivers for the happenings in the brand film and the entire range will be available on Amazon, Flipkart and the Wings website post launch. The film was conceptualised by the brand in-house and produced via Out of Syllabus Productions.
Wings Lifestyle co-founder Vijay Venkateswaran said “The brand film intends to emphasise on how the Flobuds range firmly establishes our lifestyle led identity. The earbuds are designed keeping the latest trends in mind and the brand film ensures that they are at the centre of the film, audibly and visually. We’re excited for consumers to watch the film and also get their hands on the Flobuds as soon as they launch.“
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
