MAM
Windchimes Communications bags MIT social media mandate
MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be handling the social media for MIT Vishwashanti Gurukul – an IB World School, MIT Institute of Design (MITID), MIT school of Telecom Management (MITSOT) and MIT Academy of Engineering.
In keeping with the futuristic outlook of the institute, MIT aims to touch base with the new age Indian who is internet savvy and is well acquainted with various social media platforms, the company said.
Windchimes will set up and sustain the social media presence of the institutes across these platforms.
MIT Vishwashanti Gurukul director and head of school Anand M Deodhar said, “Social media is changing the way we run our institutes, it’s changing the way we communicate, the way we receive information, the way we make decisions and the way we’re marketing our business. For this move we were looking for an agency that has worked for diverse industries and has the understanding and user-insights to the changing social environment.”
Windchimes Communications head maven Nimesh Shah added, “Education is a very dynamic industry with the power to shape the country’s future. Team Windchimes is looking forward towards this opportunity and would put best efforts to meet long term objectives. We hope to channelise communication efforts in the online space for MIT, thereby helping MIT to build its brand through the use of social media.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
